What if… Resident Evil
ClientPersonal ProjectPlatformConceptual, PlaystationServicesUX Design, UI ArtDate2+ years ago
Brief
What if… is a series of UI/UX explorations that proposes an unusual scenario in the search of dynamics and tension. The question proposed this time is… what if in Resident Evil you could pick sides? Would you play as good cop Jill Valentine, together with a Special Ops agent at her side? Or would you play with the famous duo, Claire and Chris Redfield who have sided with Umbrella for yet unknown reasons?
Credits
Resident Evil, including related IP assets, are property of Capcom.
What if… Resident Evil
UX targets
The “What if” series takes existing IPs and puts a spin on them, with the intention to end up with an interesting blend and contrast between the original IP and the twist.
- What if.. you could pick between playing good or evil?
- Experience the difference from the moment of selection.
- Respect and follow the boundaries of the IP.
UX Solutions
The core solutions were:
- Keep the layout identical regardless of the picked side.
- Upon selection, show a transition that fits the grim feel of the world.
- Adjust the UI art direction to reflect the chosen side.
What if… Resident Evil
UI Art targets
The “What if” series takes existing IPs and puts a spin on them, with the intention to end up with an interesting blend and contrast between the original IP and the twist.
- Craft a visual language from the POV of a government for the good guys.
- Craft a contrasting visual language for the evil side for Umbrella.
- Respect and follow the boundaries of the IP.
UI Art Solutions
The core solutions for the Government’s side were:
- Use skeuomorphism in the form of a file case, reflecting a need to document and regulate.
- Add duality with obscured data and messiness, reflecting humanity’s chaos and vulnerability.
The core solutions for Umbrella’s side were:
- Use non-skeuomorphism to emphasize contrast, reflecting the coldness and toxicity of Umbrella.
- Add duality with a clean design and hints of red tape, reflecting deception beyond the surface.

